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Why You Should (Still) Use Snail Mail

You want to reach out to your client base and contacts with new information to keep yourself current and fresh in their minds. The internet with emailing and e-grams is a great way to go. But are your address lists up to date?

Make it a point to send out some sort of snail-mail, whether it's a card, newsletter or postcard on a regular basis. How long depends on the nature of your mailings. The USPS will forward first-class mail for a year, but only 60 days for periodicals. A good rule of thumb is to send something out every few months. Plus, there is something exciting about getting a card that just isn't the same in email.